Free Resource from Pixelated Stories

The Get Found, Get Called Checklist

For home service contractors who want their phone to ring.

Your Google Business Profile

Why this matters

When someone searches "painter near me" or "HVAC Asheville," Google shows a map with three businesses at the top. Getting into that map costs nothing. Most contractors either haven't set it up or set it up wrong.

You've claimed your Google Business Profile

Your business name, address, and phone number are correct

You've selected the right primary category (e.g., "Painter" not "General Contractor")

Your service areas list the actual towns you work in

You have at least 10 photos of your work, truck, or team

Your hours are current

You've posted an update in the last 30 days

You reply to every review — good or bad

Your Website

Why this matters

Most contractor websites lose the job before anyone picks up the phone. If a homeowner can't figure out what you do, where you work, or how to reach you in the first five seconds — they're gone.

Your phone number is at the top of every page

Your homepage says what you do and where — in the first five seconds

You have a clear "Get a Free Estimate" button

Your site loads on a phone

You have photos of your actual work — not stock images

Your city or town is mentioned on the homepage

Getting Reviews

Why this matters

A homeowner choosing between two contractors they've never met will pick the one with more reviews every time. Reviews are the easiest thing to get more of — and most contractors never ask.

You ask every happy client for a Google review before the job closes

You send a direct link — not just "look us up on Google"

Asking is part of your close process, not something you remember sometimes

You've replied to every review you have right now

You have at least 10 Google reviews

Following Up With Leads

Why this matters

Most jobs are lost here — not on the quality of the work. A lead who doesn't hear back from you the same day has already called someone else.

You call every new lead the same day — within a few hours if possible

If no answer, you follow up at least 3 times before moving on

You have a standard text ready when no one picks up

You track every lead: called, quoted, followed up, closed

Staying in Front of Past Clients

Why this matters

The homeowner who hired you to paint their living room has friends who need a painter. But only if they remember you. Most contractors do great work and then disappear.

You have a contact list of past clients

You reach out to past clients at least twice a year

You ask satisfied clients directly for referrals

You stay visible on at least one social platform

How'd you score?

20+ checked

You're in good shape. The gaps are where your next calls are hiding.

10–19 checked

You're leaving real money on the table. Pick 5 and fix them this week.

Under 10

Your phone should be ringing more than it is. Let's fix that.

Ready to check these all off?

Let Jason handle it for you.

The Get Found, Get Called System covers your Google profile, website, and follow-up — so you don't have to learn any of it. You just answer the calls.

Book a time

Talk to Jason.

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